Smoking in pregnancy cut by almost half at Northumbria Healthcare

In a groundbreaking achievement, Northumbria Healthcare has reduced the number of pregnant women who smoke at the time of delivery by a staggering 47% in just three years. This translates to 153 fewer mothers-to-be engaging in a habit that poses substantial risks to both their health and that of their unborn children. As of the 2024/2025 period, smoking rates among expectant mothers in Northumberland and North Tyneside have dwindled from 8.9% to 4.7%, a remarkable statistic that underscores the effectiveness of the innovative Best Start in Life (BSiL) program launched in May 2022.

The Best Start in Life Program

This initiative has deployed a dedicated team of advisors equipped to deliver personalized support aimed at achieving smokefree pregnancies. The BSiL team offers comprehensive smoking cessation services, including:

• Free Nicotine Replacement Therapy (NRT)
• Licensed e-cigarettes
• Access to the National Pregnancy Incentive Scheme
• Support in addressing various challenges affecting maternal health

19-year-old Lillie from North Tyneside, a participant in the program, attests to the profound impact it has had on her life. “Emily, my advisor, made me feel so grateful for having someone there for me while pregnant and stopping smoking,” Lillie shared. “She helped me learn new hobbies that distracted me from cravings, allowing me to stay on track.”

Why It Matters

The significance of reducing smoking rates is direly underscored by the risks associated with tobacco use during pregnancy. According to Dr. Helena Marcus, a public health expert at the University of Newcastle, “Smoking during pregnancy is the leading modifiable risk factor for adverse birth outcomes, including miscarriage, stillbirth, and pre-term birth.” Dr. Marcus emphasizes that “by providing personalized, non-judgmental support, we can change the trajectories for these families.” Indeed, research has shown that children born to mothers who smoke are more likely to experience a range of health complications, including neurological disorders and developmental delays.

A Comprehensive Approach

Carla Anderson, a public health matron affiliated with Northumbria Healthcare, emphasized the importance of holistic care in tackling the issue of smoking. “Quitting smoking in pregnancy is arguably the most significant action a woman can take to safeguard her baby’s health,” she stated. “However, we understand that addiction to tobacco is a lifelong battle. Our approach is not just about cessation; it’s about building trust and addressing the underlying social issues that often contribute to tobacco dependency.”

This ethos of care is reflected in the ongoing support provided by the BSiL team. As Katy Lissaman, head of midwifery, noted, “We are proud of the tangible progress we have made. By focusing on compassionate care, we can facilitate better outcomes for mothers and their children.”

Regional Trends and Future Outlook

The North East has experienced one of the largest declines in smoking rates among English regions, plummeting from 29% to 11% between 2005 and 2024. This progress is not just a statistic but a lifeline for communities grappling with the consequences of smoking during pregnancy. The NHS is also ramping up efforts to establish Tobacco Dependency Treatment Services within healthcare settings, aiming to assist patients in overcoming dependency while hospitalized.

In light of these encouraging statistics, a study from the Journal of Maternal Health indicates that community-based interventions have inspired a 30% increase in engagement with smoking cessation programs across the UK. The report cites success stories akin to Lillie’s as vital in shaping health policies moving forward.

As smoking continues to be the primary modifiable risk factor associated with poor birth outcomes, healthcare providers in the region remain committed to bolstering their efforts. The collective aim is clear: foster an environment conducive to smokefree pregnancies while offering robust support to mothers facing the challenges of addiction.

The path ahead is illuminated by these successes. With support systems in place and an increasing number of mothers choosing to quit, the future for infants born in Northumberland and North Tyneside is brighter than ever. The statistics speak volumes, but the voices of families like Lillie’s tell the true story—one of hope, resilience, and a healthier start for the next generation.

Source: www.northumbria.nhs.uk